You may remember Internet guru Wendy Wolinsky (”Make ‘Em Your Captive Audience!”) from the old days — living in lavish condos on idyllic beaches and showing off her impressive bank statements at Captive Audience Bootcamp. Well, that was so last year. Today Wendy is an everyday resident of the remote Podunkius, Washington where she is surrounded by the circular walls of her modest yurt and spends her time listening to the blissful bleats of the baby goats she now raises. What happened?

This reporter had a chat with Wolinsky over a lukewarm cup of fermented goat’s milk, a natural hallucinogen capable of spinning powerful fantasies second only to the delusional thoughts a computer surfer finds him or herself entertaining after realizing - for the first time - that there is money to be made working from home.

“I was at the top of my game,” Wolinsky confided. “I had a Client Distraction device like no other on my web site’s landing page.”

“Don’t you mean Client Attraction device?” this reporter gently corrected.

“No! It was a distraction — much like saying ‘Look over there!’ while pointing to the sky with one hand and emptying the client’s wallet with the other,” Wolinsky chuckled.

I pulled my purse closer to me. “I see…”

“It worked. Just like a hemi-powered Oreck sucking them into my marketing funnel.”

I nodded. “Making them your captive audience.”

“Absolutely! It was awesome. Then one day — it had to stop. How many more ebooks and info products could I create out of thin air? Probably a lot. But I wanted to give back to society. It was hard. The first checks I made out to those philanthropic organizations were never for $50, $100. They were always $47 or $97. I couldn’t control myself. I had to actually uninstall my mindset.”

“That sounds painful.”

“Yes! What are you, kidding? I watched Oprah. I was trying to be my Best Self. And my Best Self wanted to be a millionaire.”

“Well, you did succeed,” I said. Wolinsky seemed happy with that assertion, her eyes slightly glazed over from the memories, or perhaps it was the fermented goat’s milk. “What are your future plans?” I asked.

Wolinsky thought for a moment. “I would really like to joint venture with the Dalai Lama and do some more awesome things in this world.”

I decided it was time to go. Nudging several intrusive baby goats away, I made my way to the mule that had brought me to Wolinsky’s yurt, saddled up, and then quickly rode off, chasing a vibrant sunset.

Photo credit: clairity

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I know that my ebook is so good that I don’t need a sales letter to convince me, but others won’t know just how good it is. That’s why I had to use this landing page to explain just why you need it.

And it has worked handsomely! I’ve sold as many copies as I’ve had printed! That means my ebook sells out! I can’t even keep the shelves stocked! (I have printed a grand total of 0 copies, and I might not even have an ebook, or shelves - but you can’t argue with those stats!!)

But Skellie obviously didn’t consider my success in this landing page advice.

My bright red and blue text, with plenty of capital letters, exclamation points, and quotation marks thrown in, is the cornerstone of my ebook sales. It’s closely followed by repeating the same hype over and over.

And my testimonials bring it home. Sure, I made them up, but what good internet marketer doesn’t?

Photo Credit: soundfromwayout

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This year I’ve been shifting my focus from Adsense income back to affiliate income, like I used to do before Adsense came about. I make a lot more money that way, even when I’m focusing on Adsense, so I’m not sure why it’s taken me this long to make the decision to go back! (especially with how fickle Adsense is, even with new competitors…)

So anyway, about landing pages. They’re a big deal, especially if you’re using Adwords to send traffic to your minisite that is pre-selling something. An email from Jim Edwards recommending a new ebook reminded me of this, so thanks Jim! (I didn’t buy the book, but I might…)

You need to get the visitor to take action. One action. Don’t confuse them with multiple offers and some Adsense thrown in for good measure.

What I have for you today is an example of a great landing page, in my opinion. I was doing some research on Google about being a stunt double, and one of the sponsored results caught my eye. Some kind of ebook about how to get started in the industry. I started reading the page, and in no time I was ready to submit my info, but then I realized I had fallen victim to a great work of internet marketing without even knowing it!

http://www.stuntworksecrets.com/

That’s the page. Simple yet effective. Check it out and maybe you’ll learn something.

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