Getting a 254% Commission Increase by Giving Away Free Stuff

Remember when I “let the cat out of the bag” about the whole 254% affiliate commissions sales pitch? Well, I was apparently way off base with my tip for getting bigger affiliate commissions. A commentator mentioned that the book I ‘reviewed’ was actually about email marketing.
That’s kind of funny because of how that has nothing to do with the title or the sales page, but have no fear, I have another tip for you to save your hard-earned dollars!
(And you’ll save a lot of hard-earned dollars, because Affiliate Evolution costs $97 now! There’s no longer a little $10 trial deal thingy.)
This is another fairly common strategy that gets heralded as “a top secret tip to skyrocket your affiliate commissions” in most sales letters. So I’ll give you my take on it, for free.
First, the goal is to build up a huge subscriber list. You want a big list of email subscribers – if you have a list of people, you can market to them all the time, for free. That sure beats PPC to affiliate marketing through Adwords where you pay for each and every click and have no chance for follow-up.
The strategy to achieve the goal is to give out free information in exchange for a name and email address. This strategy actually is a time-tested formula that has worked wonders on and off the internet…
But I’ll wait a moment while that sinks in. You are possibly at a loss for words at the moment, because this is such an exclusive strategy that you’ve probably never seen it used before! (I for one am certainly not using this strategy at the top center of this page at this very moment…)
So yeah, it’s an easy formula:
- Build a web page.
- Write a little special report and make it a PDF.
- Set-up an autoresponder to collect emails and deliver the report.
- [hocus pocus alakazam]
- Make 254% affiliate commissions and get super rich.
Step 4 is supposed to seem like a magical step, because that’s the only way these marketers can convince you to buy their ebooks. But there is no magic or trickery involved…
It starts off simple. When someone lands on your web page, they’ll be enticed into giving you their email address so that they can get this free special report.
You don’t make any money yet though. That’s OK, just check out this comparison:
Technique 1: Instead of collecting emails, you send people direct through your affiliate link. You might end up with a $100 commission at the end of the month. And that’s it.
Technique 2: But say you make no money up front but collect the email addresses as a trade off… then you can email these people a few more times at no extra charge (with your affiliate link in each email, of course.)
Then maybe you’ll convince enough people to buy the product with each email that you’ll end up with a $300 commission instead. You just tripled your commission! Not too shabby.
And it actually works. But it’s not perfect, and it’s not what it once was. And it certainly isn’t what the big-name internet marketers make it out to be in their bright red headlines.
With spam filters these days, plus the popularity of temporary email addresses, you’re fighting a losing battle.
Plus, you are just collecting names of freebie seekers who might never open their wallet for anything. So you could end up wasting 100% of your time and money.
Based on my assumptions (like I said, I haven’t even taken a peek inside this book,) Affiliate Evolution is nothing more than some internet marketers squeezing a few more dollars out of noobs who got sucked into buying a book about an old, outdated marketing strategy.



Posted September 9, 2008
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