$15k Worth of Buzz

These days it is all about creating buzz. It’s a simple fact that you need to create buzz around your product or offer, but it has been a recent phenomenon among internet marketers with their big product launches and such. I don’t remember exactly who did the big product launch course, but you can probably thank them for all the “launches” these days.

But today we’re not talking about those launches, we’re talking about something that has created at least a little buzz around here. The topic at hand is Dan Raine and his $15k Challenge. Dan took on a challenge that he could not make $15k in 30 days starting from scratch. We don’t know if that’s true or he made up the whole story, but either way, it’s a neat thing he’s doing.

Dan is letting you in on what he’s doing to earn the money, and he’s detailing it all in his blog (which you find out about after giving him your email address, or by guessing that the secret URL is http://www.15kchallenge.com/blog/.)

There are two things to keep in mind here: the lesson you learn from his craft-related site promotion, and the lesson you learn by watching how he is promoting the challenge itself. You can learn a lot from each one if you keep your eyes open. You could also get taken for a ride if this guy is a spammer, but I think he is pretty legit, at least amongst the usual internet marketing crowd.

What I think is really funny is the forum discussion that has ensued. A few people realize how they can learn from this, while most just start bashing the guy. I just have to laugh at these people. They are either jealous or just have too much time on their hands.

Here’s a thread at Digitalpoint that is pretty good:

http://forums.digitalpoint.com/showthread.php?t=133627

Which brings us back to the topic of creating buzz. If everyone thought this was a great idea, it would not be getting so much attention! I can see people telling their friends, “Hey man, this guy is doing something stupid. Yeah it’s such a gay idea. Look at this 15k challenge thing.” And just like that, he has people talking about his site…

There’s also some buzz around the $30k challenge which is quite similar. At first I thought if would just be a copycat, but it may be interesting to watch, too. There’s always something new to learn.

We’ll save the issue of copycats for another post…

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