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30
Oct

BlogRush Is Shutting Down

In the latest news of epic FAILs by internet marketing gurus, you’ll see that BlogRush is shutting down.

It comes as no surprise to me – I switched to running BlogCrap widgets long ago as I predicted from the start that BlogRush would be useless. (Actually I didn’t switch, because I never bothered with BlogRush in the first place.)

If you read the sales letter explanation, you’ll see an interesting point:

We have received several offers & inquiries about acquiring BlogRush, but we are choosing not to go that route. While many might think this is crazy, we truly feel it’s the ‘right’ thing to do for our users. Believe it or not, it’s not always about the money. In fact, BlogRush will have lost a small fortune when it’s all said and done, and it was by choice. There were many things we could have done to monetize the service but we wanted to make sure it was going to benefit our users first.

Gullible readers will think, “wow, what a great showing of ethics and morals.” But anyone that’s been around the internet marketing game for a while will see right through that.

See, BlogRush never needed to make money directly. They just needed to build a huge database of blog traffic stats and user details. (Yes, there are always ulterior motives.)

Don’t be surprised if the data gleaned from the BlogRush network reappears in a new service business (income.com perhaps) or at least results in you receiving pitches about John Reese’s latest product launch.

In short, don’t be sympathetic. They’ll get their money’s worth in no time.

(And forget the whole “if you come up with an idea at 4 AM, go for it!” rhetoric. Yes, entrepreneurs should be bold, but not dumb. Mashable sums it up nicely.)

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Click here to buy me a beer, because damn, I need to get drunk to forget how much internet marketing sucks!


29 Comments so far... but what do you think?

  1. Roger Hamilton on October 31st, 2008

    BlogRush is really shutting down ? Thanks for the update.

  2. Advertising Ideas on November 1st, 2008

    Like you I really do doubt that the data won’t be used in some way. I’m always very sceptical of free sites for this very reason… there’s a very good chance that eventually they’ll use your data in ways that you didn’t wish it to be used or start charging when you become reliant on the service being offered.

  3. JR's Internet Marketing Strategies on November 3rd, 2008

    I agree with you, I never put their widget on my site, MyBlogLog is the only one I use and swear by. I will check out BlogCrap right now as you always give sound advice.

  4. JR's Internet Marketing Strategies on November 3rd, 2008

    Okay, well now I feel like a total idiot, I actually clicked on your widget, even after reading the BlogCrap post, I think my humor radar must be off tonight…blonde central over here :eek:

  5. PSP Themes on November 4th, 2008

    yeah blogrush is useless, i think the same too they will shuting down soon, anyway thanks for the info

  6. Melanie Phung on November 4th, 2008

    Wait! But the BlogCrap widget isn’t being discontinued is it? Cuz that’s something I really believe in. JP said s/he couldn’t click on it.. is it just down (again)? Will you send out a service update on BlogCrap’s status? Heeeelllllp.

  7. Sucker on November 4th, 2008

    Rest assured, BlogCrap is not going anywhere. But if there is any intermittent downtime, it is simply because we are using our resources for testing the next addition to our service lineup ;)

  8. Xbox on November 4th, 2008

    I guess it looks like i will be switching to blogcrap, seems to get good reviews.

  9. Les on November 5th, 2008

    BlogRush was never going to last. With any of these services, if they don’t monetize within a year then they become a financial black hole, eventually they suck all the available funds. Think of the hosting and maintenance costs – and it brought no traffic!

  10. Ruby Web on November 6th, 2008

    I’m not surprised though. The standard had detoriated a bit, there was hardly updates and too many people had started losing interest.

  11. Steven on November 6th, 2008

    The death of a potential good idea… With thousands of “5 cents mindset” marketers abusing it, the risk was predictible. But as we say ” Those who risk nothing get nothing”.

  12. Dave Dugdale on November 6th, 2008

    BlogRush is not going to make it, I think it came out too late. MyBlogLog seems to also be slowing down on the number of blogs that I see.

  13. Bisnis Online on November 9th, 2008

    I signed to their directory once but got rejected.

  14. Bryan Lock on November 9th, 2008

    I am not sure the quality level of blogrush, but my first sign up with them with a blogspot blog got rejected as well like Bisnis online. However, after i improved my blogging skill and sign up again for my second blog, it got approved and the blogrush was closing down after 2 weeks my blog got approved. I put up that widget but seems like not helpful. Anyway, don’t know what’s their next action to do with their gathered resources!

  15. SEO Services on November 10th, 2008

    Hosting and maintenance does not really cost much. With the volume of user databases they have in hand, monetizing those data will bring in reasonable amount of money too.
    Rif Chia

  16. T-Home on November 14th, 2008

    Too bad it didn’t work out. ‘BlogRush’ offered the fine service but their intention of generating loyal users failed.

  17. Roger Hamilton on November 17th, 2008

    Oh i didn’t know that BlogRush is shutting down. Anyway thanks for the update.

  18. cyrus jay on November 21st, 2008

    This blogs is really great! wish i can create same as your blogs.

  19. free pepsi coupon on November 26th, 2008

    I’m wondering what’s behind this shutdown?

  20. Seo Services on December 1st, 2008

    This is a very nice blog to read. Thank you so much for the priceless information.

  21. Online Marketing Promotion on December 5th, 2008

    Well, talk about cutting through the bull@#$$@&!!

    I like it where you say “there’s always ulterior motives” and it is so very true. Why would anyone invest a huge amount of time on an internet venture without any payoffs?

    Charity is one thing but online business ventures are not a charitable environment.

  22. Free Advertising on December 30th, 2008

    I never put their widget because they reject me Lol. Thanks for the post, i’m learning something here.

  23. Spin Ready Articles on January 17th, 2009

    At least John Reese took some action. Many won’t. He surely has learned something from this that will help create a better product tomorrow. Didn’t the expert say “success is failure turned upside down”? :)

  24. email list business on January 27th, 2009

    I notice that some people still promote blogrush as a great way to get traffic to your site…it’s a dead link now of course. Mybloglog is great in my opinion…

  25. Rahasia Bisnis Online on March 5th, 2009

    It’s too bad that blogrush is shutting down. So my mybloglog is the best choice

  26. Dieta on March 9th, 2009

    Yeah I’m always sceptical as to the sites that don’t want to monetize “on principle”. People start sites like that to make money and if they don’t make it directly there must be some other way they’re making it. And at that point I’d rather not get involved.

  27. Meeting rooms heathrow on March 9th, 2009

    Great post.This is a very nice blog to read. Thank you so much for the priceless information.

  28. Online Shopping on March 19th, 2009

    There are plenty that put up an ethical image upfront who knows what’s happening back end?

  29. Odzyskiwanie Danych on April 9th, 2009

    Sure “it’s not about money”. That’s why the site is filled with ads and stuff… If they got any *real* offers they’d sell it in a heartbeat. They’re writing that just so that maybe someone will get interested and decides to buy it.

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