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01
Nov

The Real Secrets Behind The Gurus’ Adsense Earnings That They Don’t Want You To Know!

For each and every “how to make money with Adsense” ebook, there is some exorbitant earnings claim. Something like “I went from pennies a day to $500 a day with Adsense.” There has to be a claim like that, because not even a gullible newbie would buy Skyrocket Your Adsense Earnings From $0.03 to $0.05 In Just Six Months!

But what kind of techniques are these “gurus” teaching you?

Are they telling you to blend your Adsense ads?

Google recommends that you make the ads look nice and fit in with your color scheme, but they explicitly state that you cannot make the ads look like the site’s navigation. You also cannot label them anything other than “Sponsors” or “Advertisements.”

So I’m going to reveal the mystery guru behind that site I talked about…

It’s none other than Joel Comm, the Adsense guru himself. And the site is DealofDay.

It seems that the author of What Google Never Told You About Making Money with AdSense could also write What Google Never Told You About Enforcement of Adsense Policies. I guess either title makes sense, but I’ve never read the book, so I can’t say for sure.

But none of that matters, because today I’ll reveal the techniques used by this guru in real life. (Which might be the secrets that Google never told you… and chances are, Joel Comm never gave out these secrets either…)

Site 1: World Village
URL: http://worldvillage.com

worldvillage adsense violation
(Click the image for a larger version.)

Take a look at the links in the left navigation menu. Those are navigation links. It looks like the uppermost links are actually Google ads, but they can’t be, because it’s against Google’s terms to disguise their ads as content…

 

Site 2: Deal of Day
URL: http://www.dealofday.com

dealofday adsense violation
(Click the image for a larger version.)

Again, in the left menu, I swear that is an Adsense link unit disguised as part of the navigation menu.

Even worse, that yellow arrow sure looks like an animated graphic pointing at the ads! Well, Joel actually points the arrow at a real navigation link, but that navigation link (and subsequently, the arrow) is deceptively close to the Adsense unit!

 

Site 3: The Map Game
URL: http://www.themapgame.com

themapgame adsense ads
(Click the image for a larger version.)

There’s another one from Joel Comm and Infomedia, but I don’t see anything shady though. It’s just some Adsense ads plastered across the top, with the flash game towards the bottom. Very typical for MFA sites.

So it’s really just WorldVillage and DealOfDay that really get me going.

Sure, Joel probably sends a ton of clicks to Google. But why is that an excuse for breaking the rules? I thought that these deceptive practices were banned in order to protect the advertisers?

Oh now I remember… Google wants to make money however possible. (But they do reserve the right to screw over the smaller publishers as they see fit.)

Oh well, what are we gonna do? I’m sure plenty of jealous webmasters have reported his sites to Google for breaking the terms, but like I said, Google is getting paid through all of this so they don’t care.

nice cold beer

Click here to buy me a beer, because damn, I need to get drunk to forget how much internet marketing sucks!


26 Comments so far

  1. Simonne on November 1st, 2007

    It seems that some people are more equal than others. This applies both offline and online. I never believed such gurus can give away their real secrets of making money (and do we really know how much money they are making?)

  2. david on November 1st, 2007

    Those gurus need to swear a deadly oath that what they are saying is true or die a horrible death. Is a good way to know who is telling the truth =).

  3. Althaf Ahmed on November 1st, 2007

    Looks like you havent yet come across the Adwords Tycoon. Or you may have.

    Video 1
    $7,142.45 in 1 Day
    Video 2
    $394,924.50 in 47 Days
    Video 3
    $526,242.98 in 34 Days

    Muahahaha. The day I find one bit of proof, I will bust their asses.

    Al

  4. zeromerk on November 1st, 2007

    Useless ads have bad conversion rates and actually lower profits. Somehow, these ads must be effective since they generate so much income.

  5. Mike on November 1st, 2007

    I’ve never been a fan of Joel’s techniques. He likes to push it so so haaaard… And i don’t think a small/medium site can afford to mess with Google so much. Once you become big enough, it doesn’t matter anyway, as you will deliberately drop AdSense for other services.

    And i don;t think Google is going to to anything to the big Mister AdSense. But it’s a shame so many are fooled by his tricks and then come asking: “What did i do wrong?”

  6. Chas on November 1st, 2007

    I have been using adsense for some time now and frankly I can never really come up with a real pattern. I have done all I could to try to set the color scheme, customize to specific pages but I think the only real factor that I need to work on is site visits. Without the traffic, the clicks won’t be coming..

  7. Greg on November 1st, 2007

    Hmmm, I wish I could get away with stuff like that.

  8. Maurice (TheCaymanHost) on November 1st, 2007

    Not very surprising is it? “Guru” seems regularly synonymous with “integrity bypass” after all.

    Agree with Simonne, some are definitely more equal than others and this is just one more illustration of it. Wonder how Adwords advertisers feel about it?

  9. bakkouz on November 2nd, 2007

    I have to agree with Chas, I mean, unless you get magically find a way to get tons of consistent traffic to your site, you could be optimizing your ads from here till the end of days and you won’t get anywhere. :)

  10. Sucker on November 2nd, 2007

    Yeah, that’s the real secret: get lots of traffic. I can’t believe anyone figured that out without reading a $97 ebook!

  11. CDFnetworks on November 2nd, 2007

    Not really on topic, but I love the “blogrush widget” on the side of the page. Absolute classic!

  12. Funny Guy on November 7th, 2007

    I’m interested in how do you figure out these point, and do you know how much they’ve earned?
    It’s a great tips for all anyway.

  13. Sucker on November 7th, 2007

    Usually the sales letter for the guru’s ebook lists their impressive earnings!

  14. Ivan on November 13th, 2007

    I love it, it is like a science and an art, to fine tune the Adsense art and hovering on the boundaries of acceptable policy. I admire those that succeed and respect the level of research and skill they exhibit. I just get a bit anoyed how often I end up clicking Adsense links and taking me to pages I just didn’t want…

  15. Mark L. (Private Label Articles) on February 4th, 2008

    The key to increasing your adsense earnings is increasing your traffic, choosing higher paying niches, and placing your adsense blocks in such a way that readers will see it. If they find those ads interesting, they will click on it. If not, they won’t. It’s really that simple.

  16. aaditya on February 25th, 2008

    sure it looks like great idea but will google really allow this technique of faking google ad as their navigation money? If google does not care, I think it will work

  17. Jules on March 20th, 2008

    Hmmm….so he’s redesigned this one: http://www.dealofday.com and taken out the Google ads under “categories” (guess that was the most noticable “possible” TOS infraction)

    There aren’t any google ads to be found at all on the main page any more….though they are on the internal pages.

  18. Jutta on March 28th, 2008

    Hello,
    i found this site
    adsense-videos.com
    after i sign up i got 2 free videos.
    My traffic is not very much.
    Now i got more clicks from the few visitors i got.
    I didnt buyed the videos jet but the free videos
    proof me there is something about optimize Adsense.
    I buyed Joels book and a ebook,and i buyed some from others too and from each i get a pice what i miss to know,i just need to put the infos together to make it work.
    Sure without traffic no clicks happen.

  19. Sucker on March 28th, 2008

    @Jutta
    Yes, it’s good to optimize your ads, but there’s a difference between “optimizing” and “breaking the rules” ;)

  20. Melanie Phung on March 28th, 2008

    “there’s a difference between ‘optimizing’ and ‘breaking the rules’”… only if you’re talking about PPC, though. When it comes to organic search, optimization of any sort is an attempt to manipulate the search engines and therefore against the rules. Nay, not just against the rules, but unethical. Actually, let’s just go ahead and say it’s illegal since Google rules the universe. SEO is illegal.

  21. Colema Board on April 4th, 2008

    Those sites that are example are really creative ideas. Although it is not allowed, it is very creative the way the blend those ads.

    Joel’s books are awesome. I get to read it and learn a lot about blending ads with lots of case study. I can say I trust what he say 100% in adsense.

  22. Hosting Review on April 14th, 2008

    A friend of mine just got warning from GA since one of his site use very blended ads

  23. Federal Watch on April 21st, 2008

    Wow! thanks for revealing some of the secrets of these IM gurus..^^

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