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01
Nov

The Real Secrets Behind The Gurus’ Adsense Earnings That They Don’t Want You To Know!

For each and every “how to make money with Adsense” ebook, there is some exorbitant earnings claim. Something like “I went from pennies a day to $500 a day with Adsense.” There has to be a claim like that, because not even a gullible newbie would buy Skyrocket Your Adsense Earnings From $0.03 to $0.05 In Just Six Months!

But what kind of techniques are these “gurus” teaching you?

Are they telling you to blend your Adsense ads?

Google recommends that you make the ads look nice and fit in with your color scheme, but they explicitly state that you cannot make the ads look like the site’s navigation. You also cannot label them anything other than “Sponsors” or “Advertisements.”

So I’m going to reveal the mystery guru behind that site I talked about…

It’s none other than Joel Comm, the Adsense guru himself. And the site is DealofDay.

It seems that the author of What Google Never Told You About Making Money with AdSense could also write What Google Never Told You About Enforcement of Adsense Policies. I guess either title makes sense, but I’ve never read the book, so I can’t say for sure.

But none of that matters, because today I’ll reveal the techniques used by this guru in real life. (Which might be the secrets that Google never told you… and chances are, Joel Comm never gave out these secrets either…)

Site 1: World Village
URL: http://worldvillage.com

worldvillage adsense violation
(Click the image for a larger version.)

Take a look at the links in the left navigation menu. Those are navigation links. It looks like the uppermost links are actually Google ads, but they can’t be, because it’s against Google’s terms to disguise their ads as content…

 

Site 2: Deal of Day
URL: http://www.dealofday.com

dealofday adsense violation
(Click the image for a larger version.)

Again, in the left menu, I swear that is an Adsense link unit disguised as part of the navigation menu.

Even worse, that yellow arrow sure looks like an animated graphic pointing at the ads! Well, Joel actually points the arrow at a real navigation link, but that navigation link (and subsequently, the arrow) is deceptively close to the Adsense unit!

 

Site 3: The Map Game
URL: http://www.themapgame.com

themapgame adsense ads
(Click the image for a larger version.)

There’s another one from Joel Comm and Infomedia, but I don’t see anything shady though. It’s just some Adsense ads plastered across the top, with the flash game towards the bottom. Very typical for MFA sites.

So it’s really just WorldVillage and DealOfDay that really get me going.

Sure, Joel probably sends a ton of clicks to Google. But why is that an excuse for breaking the rules? I thought that these deceptive practices were banned in order to protect the advertisers?

Oh now I remember… Google wants to make money however possible. (But they do reserve the right to screw over the smaller publishers as they see fit.)

Oh well, what are we gonna do? I’m sure plenty of jealous webmasters have reported his sites to Google for breaking the terms, but like I said, Google is getting paid through all of this so they don’t care.

nice cold beer

Click here to buy me a beer, because damn, I need to get drunk to forget how much internet marketing sucks!


60 Comments so far... but what do you think?

  1. Simonne on November 1st, 2007

    It seems that some people are more equal than others. This applies both offline and online. I never believed such gurus can give away their real secrets of making money (and do we really know how much money they are making?)

  2. david on November 1st, 2007

    Those gurus need to swear a deadly oath that what they are saying is true or die a horrible death. Is a good way to know who is telling the truth =).

  3. Althaf Ahmed on November 1st, 2007

    Looks like you havent yet come across the Adwords Tycoon. Or you may have.

    Video 1
    $7,142.45 in 1 Day
    Video 2
    $394,924.50 in 47 Days
    Video 3
    $526,242.98 in 34 Days

    Muahahaha. The day I find one bit of proof, I will bust their asses.

    Al

  4. zeromerk on November 1st, 2007

    Useless ads have bad conversion rates and actually lower profits. Somehow, these ads must be effective since they generate so much income.

  5. Mike on November 1st, 2007

    I’ve never been a fan of Joel’s techniques. He likes to push it so so haaaard… And i don’t think a small/medium site can afford to mess with Google so much. Once you become big enough, it doesn’t matter anyway, as you will deliberately drop AdSense for other services.

    And i don;t think Google is going to to anything to the big Mister AdSense. But it’s a shame so many are fooled by his tricks and then come asking: “What did i do wrong?”

  6. Chas on November 1st, 2007

    I have been using adsense for some time now and frankly I can never really come up with a real pattern. I have done all I could to try to set the color scheme, customize to specific pages but I think the only real factor that I need to work on is site visits. Without the traffic, the clicks won’t be coming..

  7. Greg on November 1st, 2007

    Hmmm, I wish I could get away with stuff like that.

  8. Maurice (TheCaymanHost) on November 1st, 2007

    Not very surprising is it? “Guru” seems regularly synonymous with “integrity bypass” after all.

    Agree with Simonne, some are definitely more equal than others and this is just one more illustration of it. Wonder how Adwords advertisers feel about it?

  9. bakkouz on November 2nd, 2007

    I have to agree with Chas, I mean, unless you get magically find a way to get tons of consistent traffic to your site, you could be optimizing your ads from here till the end of days and you won’t get anywhere. :)

  10. Sucker on November 2nd, 2007

    Yeah, that’s the real secret: get lots of traffic. I can’t believe anyone figured that out without reading a $97 ebook!

  11. CDFnetworks on November 2nd, 2007

    Not really on topic, but I love the “blogrush widget” on the side of the page. Absolute classic!

  12. Funny Guy on November 7th, 2007

    I’m interested in how do you figure out these point, and do you know how much they’ve earned?
    It’s a great tips for all anyway.

  13. Sucker on November 7th, 2007

    Usually the sales letter for the guru’s ebook lists their impressive earnings!

  14. Ivan on November 13th, 2007

    I love it, it is like a science and an art, to fine tune the Adsense art and hovering on the boundaries of acceptable policy. I admire those that succeed and respect the level of research and skill they exhibit. I just get a bit anoyed how often I end up clicking Adsense links and taking me to pages I just didn’t want…

  15. Mark L. (Private Label Articles) on February 4th, 2008

    The key to increasing your adsense earnings is increasing your traffic, choosing higher paying niches, and placing your adsense blocks in such a way that readers will see it. If they find those ads interesting, they will click on it. If not, they won’t. It’s really that simple.

  16. aaditya on February 25th, 2008

    sure it looks like great idea but will google really allow this technique of faking google ad as their navigation money? If google does not care, I think it will work

  17. Jules on March 20th, 2008

    Hmmm….so he’s redesigned this one: http://www.dealofday.com and taken out the Google ads under “categories” (guess that was the most noticable “possible” TOS infraction)

    There aren’t any google ads to be found at all on the main page any more….though they are on the internal pages.

  18. Jutta on March 28th, 2008

    Hello,
    i found this site
    adsense-videos.com
    after i sign up i got 2 free videos.
    My traffic is not very much.
    Now i got more clicks from the few visitors i got.
    I didnt buyed the videos jet but the free videos
    proof me there is something about optimize Adsense.
    I buyed Joels book and a ebook,and i buyed some from others too and from each i get a pice what i miss to know,i just need to put the infos together to make it work.
    Sure without traffic no clicks happen.

  19. Sucker on March 28th, 2008

    @Jutta
    Yes, it’s good to optimize your ads, but there’s a difference between “optimizing” and “breaking the rules” ;)

  20. Melanie Phung on March 28th, 2008

    “there’s a difference between ‘optimizing’ and ‘breaking the rules’”… only if you’re talking about PPC, though. When it comes to organic search, optimization of any sort is an attempt to manipulate the search engines and therefore against the rules. Nay, not just against the rules, but unethical. Actually, let’s just go ahead and say it’s illegal since Google rules the universe. SEO is illegal.

  21. Colema Board on April 4th, 2008

    Those sites that are example are really creative ideas. Although it is not allowed, it is very creative the way the blend those ads.

    Joel’s books are awesome. I get to read it and learn a lot about blending ads with lots of case study. I can say I trust what he say 100% in adsense.

  22. Hosting Review on April 14th, 2008

    A friend of mine just got warning from GA since one of his site use very blended ads

  23. Federal Watch on April 21st, 2008

    Wow! thanks for revealing some of the secrets of these IM gurus..^^

  24. Free Google Ads on June 22nd, 2008

    I just started reading his book this weekend and I plan on making doing some updates to my ad placement. I hope I get some clicks!

    Thanks for the article. I like your take on what Joels offering!

  25. daun1919 on June 28th, 2008

    Really nice post. I enjoy reading it…

  26. Internet Marketing on August 29th, 2008

    That is quite a grey area whether Google does penalize larger publisher for violating its regulations. – Rif Chia

  27. web hosting on September 8th, 2008

    Great information. Aren’t you afraid that Joel Comm and google hate you? They are biggg. But your information is very usefull for beginner, so they did not spend their money for this ‘cheap’ information.

  28. Singapore SEO on September 9th, 2008

    @web hosting

    The Web is an open world and even the Giants liek Google will respect this open concept. No worries about being penalized. – Rif Chia

  29. madG on September 20th, 2008

    Thanks being so bold and post this :-) , so out of all this, we idiots make Joel even more rich buying his books to find out he is not an adsense guru but an adsense scum…great.

  30. Roger Hamilton on September 21st, 2008

    @madG

    This is normally the case where you purchase an ebook online and find out at the end that it is just an explanation of common sense ideas which is useless.
    Roger Hamilton

  31. The blog about everything on October 14th, 2008

    I guess if it works and you can get away with it then it is not considered cheating. I guess the reason google doesn’t want you to know is because it is against their tos.

  32. Downloadic on October 21st, 2008

    The second one is so creative…

  33. Justin Wright on October 30th, 2008

    Wow, I wish I could blend them like that. It seems only the big guys are allowed to bend rules in order to make extra income.

    Sure makes it unfair for us regular publishers.

  34. Xbox on November 4th, 2008

    He does break the rules, but you cant knock him for raking it in

  35. bebo whiteboard on December 16th, 2008

    google isnt going to ban one of their top adsense publishers even though he is clearly breaking the rules

  36. Great post on January 6th, 2009

    Great post, v. interesting!

  37. Forex Trading Profits on February 2nd, 2009

    Good post. Now I found the method to increase clickthrough

  38. Rozi on February 9th, 2009

    I think the important one is traffic.You can have 1000’s website with blended Adsense, but without visitor, it’s nothing.Anyway, you tips is good for future reference.Nice post :)

  39. Cleveland Movers on February 12th, 2009

    Interesting find. I wonder how the folks at Google would respond to this if they were confronted somehow.

  40. Shrink Wrapping on February 12th, 2009

    This isn’t very surprising. Of course they want money and they don’t really care if a couple big players are violating the TOS.

  41. Make Money On Internet on February 24th, 2009

    I just learned that Google does not approve ads disguised as content, because I’ve seen such things almost all around the internet!

  42. Free Online Offers on March 2nd, 2009

    By blending your adsense on your page you will eliminate the “ads blind spot” because people are starting to aware about ads and it has became less important to them.

  43. Rotary Joint on March 9th, 2009

    That’s true, I’ve noticed that I’ve developed an “ads blind spot” too. I’ll be on a page without even noticing the ads at all, especially if it’s AdSense because they follow kind of the same format. I only notice them now if I’m looking for them specifically. So blending would address this issue for webmasters.

  44. Household Movers on March 10th, 2009

    I didn’t even know that ad blending isn’t allowed by Google, I see it all the time. Guess I better read all the rules before posting ads.

  45. Home Teeth Whitening on March 14th, 2009

    you know every result will differ even you’re using the same exact system like they are.

  46. Industrial Hoses on March 16th, 2009

    Interesting. It’s true that you’ll get different results even if you do the same thing as them, but I think part of the point of this post was that Google does not enforce its rules in the same way for everyone.

  47. Pittsburgh Movers on March 25th, 2009

    This seems quite dishonest on the part of both the webmasters who do this and Google for allowing it.

  48. Dentist St Petersburg on March 31st, 2009

    Interesting post. Good point explain about adsense.

  49. Crane Service Chicago on April 7th, 2009

    Like Rozi said, traffic is the important part. Even if you do the same things that they are doing you probably won’t get the same results unless you get as much traffic as they do.

  50. Odzyskiwanie Danych on April 16th, 2009

    Well you know, he probably didn’t really care about all those google penalties. He just wanted to have documented income to write a “legitimate” ebook.

  51. Prestige Car Hire on April 25th, 2009

    yeah they all earn it by breaking google TOS and google don’t say a word against them :S One good tip i read somewhere is to make your website less useful to earn via adsense.

  52. moving rates on May 7th, 2009

    All webmasters want to make some extra money, some play by the rules, some don’t. But the golden rule is “Don’t mess with google”.

  53. The Agra Indian on May 7th, 2009

    Definitely it’s against the policies but as you said Google also want to earn money. If Google start banning those who actually giving the hell of revenue then what will Google do.

    After all it is a business.

  54. Vicky Web World on May 13th, 2009

    Is G trying to be partial?

    I never called goo gle

  55. papi on May 29th, 2009

    Hello. I am just a passer by and I was wondering why everything in this life should be a cheat or a fraud or something like these….

  56. wealthy affiliate on June 10th, 2009

    why is everything just a scam.

  57. Cable Networking on June 15th, 2009

    Don’t believe that much on guru’s because no like to share their money earning secret only some of gurus share very few of the secret rest of all depends on us how using our mind.

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