Nov
The Real Secrets Behind The Gurus’ Adsense Earnings That They Don’t Want You To Know!
For each and every “how to make money with Adsense” ebook, there is some exorbitant earnings claim. Something like “I went from pennies a day to $500 a day with Adsense.” There has to be a claim like that, because not even a gullible newbie would buy Skyrocket Your Adsense Earnings From $0.03 to $0.05 In Just Six Months!
But what kind of techniques are these “gurus” teaching you?
Are they telling you to blend your Adsense ads?
Google recommends that you make the ads look nice and fit in with your color scheme, but they explicitly state that you cannot make the ads look like the site’s navigation. You also cannot label them anything other than “Sponsors” or “Advertisements.”
So I’m going to reveal the mystery guru behind that site I talked about…
It’s none other than Joel Comm, the Adsense guru himself. And the site is DealofDay.
It seems that the author of What Google Never Told You About Making Money with AdSense could also write What Google Never Told You About Enforcement of Adsense Policies. I guess either title makes sense, but I’ve never read the book, so I can’t say for sure.
But none of that matters, because today I’ll reveal the techniques used by this guru in real life. (Which might be the secrets that Google never told you… and chances are, Joel Comm never gave out these secrets either…)
Site 1: World Village
URL: http://worldvillage.com

(Click the image for a larger version.)
Take a look at the links in the left navigation menu. Those are navigation links. It looks like the uppermost links are actually Google ads, but they can’t be, because it’s against Google’s terms to disguise their ads as content…
Site 2: Deal of Day
URL: http://www.dealofday.com

(Click the image for a larger version.)
Again, in the left menu, I swear that is an Adsense link unit disguised as part of the navigation menu.
Even worse, that yellow arrow sure looks like an animated graphic pointing at the ads! Well, Joel actually points the arrow at a real navigation link, but that navigation link (and subsequently, the arrow) is deceptively close to the Adsense unit!
Site 3: The Map Game
URL: http://www.themapgame.com

(Click the image for a larger version.)
There’s another one from Joel Comm and Infomedia, but I don’t see anything shady though. It’s just some Adsense ads plastered across the top, with the flash game towards the bottom. Very typical for MFA sites.
So it’s really just WorldVillage and DealOfDay that really get me going.
Sure, Joel probably sends a ton of clicks to Google. But why is that an excuse for breaking the rules? I thought that these deceptive practices were banned in order to protect the advertisers?
Oh now I remember… Google wants to make money however possible. (But they do reserve the right to screw over the smaller publishers as they see fit.)
Oh well, what are we gonna do? I’m sure plenty of jealous webmasters have reported his sites to Google for breaking the terms, but like I said, Google is getting paid through all of this so they don’t care.
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It seems that some people are more equal than others. This applies both offline and online. I never believed such gurus can give away their real secrets of making money (and do we really know how much money they are making?)
Those gurus need to swear a deadly oath that what they are saying is true or die a horrible death. Is a good way to know who is telling the truth =).
Looks like you havent yet come across the Adwords Tycoon. Or you may have.
Video 1
$7,142.45 in 1 Day
Video 2
$394,924.50 in 47 Days
Video 3
$526,242.98 in 34 Days
Muahahaha. The day I find one bit of proof, I will bust their asses.
Al
Useless ads have bad conversion rates and actually lower profits. Somehow, these ads must be effective since they generate so much income.
I’ve never been a fan of Joel’s techniques. He likes to push it so so haaaard… And i don’t think a small/medium site can afford to mess with Google so much. Once you become big enough, it doesn’t matter anyway, as you will deliberately drop AdSense for other services.
And i don;t think Google is going to to anything to the big Mister AdSense. But it’s a shame so many are fooled by his tricks and then come asking: “What did i do wrong?”
I have been using adsense for some time now and frankly I can never really come up with a real pattern. I have done all I could to try to set the color scheme, customize to specific pages but I think the only real factor that I need to work on is site visits. Without the traffic, the clicks won’t be coming..
Hmmm, I wish I could get away with stuff like that.
Not very surprising is it? “Guru” seems regularly synonymous with “integrity bypass” after all.
Agree with Simonne, some are definitely more equal than others and this is just one more illustration of it. Wonder how Adwords advertisers feel about it?
I have to agree with Chas, I mean, unless you get magically find a way to get tons of consistent traffic to your site, you could be optimizing your ads from here till the end of days and you won’t get anywhere.
Yeah, that’s the real secret: get lots of traffic. I can’t believe anyone figured that out without reading a $97 ebook!
Not really on topic, but I love the “blogrush widget” on the side of the page. Absolute classic!
I’m interested in how do you figure out these point, and do you know how much they’ve earned?
It’s a great tips for all anyway.
Usually the sales letter for the guru’s ebook lists their impressive earnings!
I love it, it is like a science and an art, to fine tune the Adsense art and hovering on the boundaries of acceptable policy. I admire those that succeed and respect the level of research and skill they exhibit. I just get a bit anoyed how often I end up clicking Adsense links and taking me to pages I just didn’t want…
The key to increasing your adsense earnings is increasing your traffic, choosing higher paying niches, and placing your adsense blocks in such a way that readers will see it. If they find those ads interesting, they will click on it. If not, they won’t. It’s really that simple.
sure it looks like great idea but will google really allow this technique of faking google ad as their navigation money? If google does not care, I think it will work
Hmmm….so he’s redesigned this one: http://www.dealofday.com and taken out the Google ads under “categories” (guess that was the most noticable “possible” TOS infraction)
There aren’t any google ads to be found at all on the main page any more….though they are on the internal pages.
Hello,
i found this site
adsense-videos.com
after i sign up i got 2 free videos.
My traffic is not very much.
Now i got more clicks from the few visitors i got.
I didnt buyed the videos jet but the free videos
proof me there is something about optimize Adsense.
I buyed Joels book and a ebook,and i buyed some from others too and from each i get a pice what i miss to know,i just need to put the infos together to make it work.
Sure without traffic no clicks happen.
@Jutta
Yes, it’s good to optimize your ads, but there’s a difference between “optimizing” and “breaking the rules”
“there’s a difference between ‘optimizing’ and ‘breaking the rules’”… only if you’re talking about PPC, though. When it comes to organic search, optimization of any sort is an attempt to manipulate the search engines and therefore against the rules. Nay, not just against the rules, but unethical. Actually, let’s just go ahead and say it’s illegal since Google rules the universe. SEO is illegal.
Those sites that are example are really creative ideas. Although it is not allowed, it is very creative the way the blend those ads.
Joel’s books are awesome. I get to read it and learn a lot about blending ads with lots of case study. I can say I trust what he say 100% in adsense.
A friend of mine just got warning from GA since one of his site use very blended ads
Wow! thanks for revealing some of the secrets of these IM gurus..^^
I just started reading his book this weekend and I plan on making doing some updates to my ad placement. I hope I get some clicks!
Thanks for the article. I like your take on what Joels offering!
Really nice post. I enjoy reading it…
That is quite a grey area whether Google does penalize larger publisher for violating its regulations. – Rif Chia
Great information. Aren’t you afraid that Joel Comm and google hate you? They are biggg. But your information is very usefull for beginner, so they did not spend their money for this ‘cheap’ information.
@web hosting
The Web is an open world and even the Giants liek Google will respect this open concept. No worries about being penalized. – Rif Chia
Thanks being so bold and post this
, so out of all this, we idiots make Joel even more rich buying his books to find out he is not an adsense guru but an adsense scum…great.
@madG
This is normally the case where you purchase an ebook online and find out at the end that it is just an explanation of common sense ideas which is useless.
Roger Hamilton
I guess if it works and you can get away with it then it is not considered cheating. I guess the reason google doesn’t want you to know is because it is against their tos.
The second one is so creative…
Wow, I wish I could blend them like that. It seems only the big guys are allowed to bend rules in order to make extra income.
Sure makes it unfair for us regular publishers.
He does break the rules, but you cant knock him for raking it in
google isnt going to ban one of their top adsense publishers even though he is clearly breaking the rules
Great post, v. interesting!
Good post. Now I found the method to increase clickthrough
I think the important one is traffic.You can have 1000’s website with blended Adsense, but without visitor, it’s nothing.Anyway, you tips is good for future reference.Nice post
Interesting find. I wonder how the folks at Google would respond to this if they were confronted somehow.
This isn’t very surprising. Of course they want money and they don’t really care if a couple big players are violating the TOS.
I just learned that Google does not approve ads disguised as content, because I’ve seen such things almost all around the internet!
By blending your adsense on your page you will eliminate the “ads blind spot” because people are starting to aware about ads and it has became less important to them.
That’s true, I’ve noticed that I’ve developed an “ads blind spot” too. I’ll be on a page without even noticing the ads at all, especially if it’s AdSense because they follow kind of the same format. I only notice them now if I’m looking for them specifically. So blending would address this issue for webmasters.
I didn’t even know that ad blending isn’t allowed by Google, I see it all the time. Guess I better read all the rules before posting ads.
you know every result will differ even you’re using the same exact system like they are.
Interesting. It’s true that you’ll get different results even if you do the same thing as them, but I think part of the point of this post was that Google does not enforce its rules in the same way for everyone.
This seems quite dishonest on the part of both the webmasters who do this and Google for allowing it.
Interesting post. Good point explain about adsense.
Like Rozi said, traffic is the important part. Even if you do the same things that they are doing you probably won’t get the same results unless you get as much traffic as they do.
Well you know, he probably didn’t really care about all those google penalties. He just wanted to have documented income to write a “legitimate” ebook.
yeah they all earn it by breaking google TOS and google don’t say a word against them :S One good tip i read somewhere is to make your website less useful to earn via adsense.
All webmasters want to make some extra money, some play by the rules, some don’t. But the golden rule is “Don’t mess with google”.
Definitely it’s against the policies but as you said Google also want to earn money. If Google start banning those who actually giving the hell of revenue then what will Google do.
After all it is a business.
Is G trying to be partial?
I never called goo gle
Hello. I am just a passer by and I was wondering why everything in this life should be a cheat or a fraud or something like these….
why is everything just a scam.
Don’t believe that much on guru’s because no like to share their money earning secret only some of gurus share very few of the secret rest of all depends on us how using our mind.