Aug
Even Free Stuff Requires a Sales Page and Testimonials
For just a moment, I’m going to put aside my usual rants make fun of the gurus like I always do, but follow up with something good for you.
On second thought, I’ll do all that with the usual rant thrown in, too. 
And that rant would be, what’s the deal with the huge sales letters for people giving away a free ebook? If it’s worthwhile, people will see that, right? They’ll download it without hesitation.
And why waste your own time? If you’re not getting paid for this, why do all that writing? You could at least save some time by using less highlighting, bolding, and red font.
But they’re the gurus, so I’ll just trust them and do what they do…
Which means that I’m going to write a testimonial. Normally it would be a fake testimonial for my own product with someone else’s name and picture to increase sales, but this time it’s because I want to do a favor for a fellow blogger.
See, John from SiteFever.com wrote this huge guide to getting blog traffic for free. And I read it, so I’m going to give him a testimonial. And if he is as smart as the gurus, he’ll put this testimonial on his squeeze page.
John, your new PDF article about getting massive blog traffic without paying a penny was so awesome! You revealed crazy secrets man. I know lots of other bloggers are going to be fuming mad though, because they wanted the secrets to stay secret! Even crazier, you’re giving it away for FREE. That blows my mind. I swear you could charge $67 and it would still be a bargain!
There it is.
The funny thing is, there’s no squeeze page or upsell. Just click here and you can download it.
So maybe he doesn’t need the testimonial after all.
P.S. The best part out of all 22 pages would have to be John’s “personal trick” in the promotion section. I have used variations of it before, and they worked great, although this exact method is the cream of the crop!
(Even if he doesn’t need a testimonial, I figured I’d throw in the “P.S.” trick for good measure… )
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I always encourage new bloggers to do this with Myblog log and similar services. People like to see who is reading their site, so they click through those links and visit the sites of their readers.