Buying Blog Comment Spam (An Easy Way to Make the Blogosphere Hate You)

I’m a little late to the BuyBlogComments debate, but there’s no way I could resist chiming in on such a topic…
If you haven’t heard, BuyBlogComments is a new service letting you pay people to go comment on blogs and leave your URL, supposedly increasing your SERPs. They claim it’s not spam, even though it sounds quite a bit like spam.
Blog comments help your site rank better in the SERPs. We hired a few people who go through a list of blogs in a database we set up and pick out blogs that are in your niche. They then read through blog posts and leave a comment that has to do with the blog post they read, that way it won’t get deleted. Your backlink will then be on a targeted blog, giving you more weight in the search engines.
OK, so we all know what good comments are and how to spot comment spam, and we have a good idea of what this service does. Or do we? Until we actually see case studies, we’ll never know if their comments are any good.
And that’s a big deal considering the price. It costs $20 to get 100 comments. If you are a high roller and order 1000 comments, you’ll pay $199. Yep, you save an entire $1 by buying in bulk!
While we might not like the service, being the savvy bloggers we are, we know what linkbait is - I’ll be the first to admit that this service is working as a nice piece of linkbait for this Jon Waraas character!
I don’t really need to go into the debate of whether or not this is a good idea, because Darren at ProBlogger.net already gave a good opinion on it. He has a good debate going there, so check it out.
But what I will go into is what can happen if this service doesn’t fulfill its promise 100%…
And I’ll do it by telling you a little story about what happened today…
Around noon, I noticed a weird comment that slipped past Akismet. It was a well-written comment, but it was about golf, and I don’t write about golf on here. So that gave it away that this was a spammer…
Hello Everyone,
I am a golfer myself and I like to play whenever I get a chance.
A short while ago, a very good friend of mine told me about a great golfing equipment and accessories website that has discounted prices on all their products, same day shipping in most cases and there is no state sales tax, they are paying that.
So if any golfer here is ready to save some money on quality products at highly discounted prices, you might want to check out their site at; http://hoffmangolf.com
(Click here to see the screenshot.)
This idiot pissed me off enough to go to the site, ready to complain. But when I clicked his link, that URL redirected me to GolfOutletsUSA.com, a real golf store. I was a bit puzzled… then I saw a link to their affiliate program!

I think we have an unscrupulous affiliate here that is partaking in blatant blog comment spam, trying to get traffic through his link to the golf store, so he can earn a commission. I doubt the merchant approves of this tactic. (I’ll be contacting them just to check, though.)
Now how does this relate to BuyBlogComments?
Well, let’s just consider that the commentators working for BuyBlogComments are human. And humans make mistakes sometimes.
If one of those commentators leaves a lame comment, or leaves the wrong comment by accident, your site could be in trouble!
Think about it - bloggers are going to be extra vigilant about their comments now because of this service, and if they think you are spamming them, they might just let everyone else on the internet know about it. It could be considered as publicity, but it could result in people hating you…
Your choice
[This post originally appeared at InternetMarketingSucks.com]


Posted July 16, 2007
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