I Missed The Funeral

Spending too much time on the beach causes you to miss out on all sorts of stuff, especially deaths. Apparently Google Adsense died on August 1st, and I had no idea! I feel bad now, because I am still collecting checks from the deceased party! With funeral expenses what they are today, I’m not sure where this money is coming from.

But if you are like me and missed out, there is a report out there called The Death of Adsense. It explains everything you need to know about “the death of adsense and return to common sense.” The 18-page report was prepared by Scott Boulch. It’s a nice, quick read - just the way I like it.

Don’t have the report? That’s OK, I’ll summarize it here.

In a nutshell, the report tells why Adsense is no longer the money-maker that it once was, and it alludes to a new technique that will move you up the food chain so you can “sell your clicks for $5, $10, or more!”

Although Adsense is far from dead, the report makes some valid points. For example, if you are just making auto-generated crap sites without real content, you’re moving in the wrong direction. And if you are building quality websites, it’s still hard work to make a significant income from Adsense. Especially with the Adwords users paying very little for clicks from the content network (ie. your website.)

So, the odds are stacked against you. But the odds are stacked against you in pretty much any business venture, so that’s nothing to be surprised about.

Stay tuned for my thoughts on Boulch’s follow-up report, Life After Adsense. (which is still available at lifeafteradsense.com if you are interested)

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