Know Your Target Market

Knowing your target market is a basic business principle that has been around for ages. Why? Because it makes sense. Like many business principles, it applies to all industries - internet marketing is no exception.

But today I’m not going to give you a long lesson on this, I’m just going to make fun of people who don’t seem to get it!

And these people I’m talking about are the ones who send MySpace bulletins as advertisements.

It’s not hard at all to get an idea of what the typical Myspace user is like. Myspace is all over the news, it’s simple (and free) to setup an account, and you probably know someone who already has a profile. So if you’re sending bulletins, get a clue!

And if you can get over the fact that I am making fun of you, you might just learn something!

I have seen a few bulletins that were obviously paid for - they look like a long sales letter. But this attempt, typical in the internet marketing arena, will most likely fail with the Myspace crowd. These are teens and young adults who hate being sold to.

The bulletin should be short and to the point. It should also be something worthwhile for the 16-24 year old crowd, in most cases.

Here are some examples of what people are sending out:

Ok so…
…where the hec is everybody???
Ahh…I’m pretty much never on, and then when I do get on, no one is on to talk to! =( How disappointing!

And another:

siiickk. and pics =)

yep. im home sick. woop.
commentt my neww piccss please and thank you! =)

ill return the favor

Not what you were thinking? Well, now you know.

And to help you out, here are some more tips if you are going to send bulletins:

1. It’s not hard to create your own page. So make one. Get some friends and see what kinds of bulletins they are sending out.
2. Ask yourself if a myspace user would normally be sending your link to their friends. If it’s a myspace resource site, maybe so. But if the answer is no, don’t send the bulletin! I don’t want your crappy money making ebook on my bulletin board!
3. Be prepared to get your link filtered out of Myspace.
4. Watch for Google to close your Adsense account.
5. Go advertise somewhere else, like an FFA site.

There ya go, have a nice day!

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